Sponsorship roundup
By Adnews Staff
Mississauga-based automaker Kia Canada has signed a sponsorship agreement with Live Nation Entertainment that will encompass musical events at the Molson Canadian Amphitheatre in Toronto and the Commodore Ballroom in Vancouver. Under the terms of the agreement, Kia will be the exclusive automotive sponsor of Live Nation Canada music events at those venues. The sponsorship also includes Kia branding on the Livenation.com and Ticketmaser.ca. "Many Canadians highly value the experience of live music," said Riley O'Connor, chairman of Live Nation Canada. "This partnership will combine the value of that passion with our integrated marketing and e-commerce platform to power the Kia brand. Working together, we will grow Kia's connection with live music fans at the Molson Canadian Amphitheatre, Commodore Ballroom, and online at Ticketmaster.ca."