HOLLYWOOD MOVES NORTH
By Adnews Staff
New York-based restaurant chain Planet Hollywood will open a Toronto outlet in January. The restaurant will be mainly promoted using PR done by Langdon Starr of Toronto and some print ads in local papers created in-house. Planet Hollywood is billed as a movie dining experience. Its shareholders include Arnold Schwarzenegger, Sylvester Stallone, Bruce Willis, Demi Moore and Whoopi Goldberg. There will be two floors, a bar and four themed dining areas all featuring memorabilia from films and TV shows. There will be a handprint wall with the autographed palm-prints of Hollywood stars including Jack Nicholson, Jimmy Stewart, Kevin Costner, Paul Newman, Peter O'Toole, Harrison Ford, Lauren Bacall and Mel Gibson.
« Back Next »
Comments
blog comments powered by Disqus