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Lamajeure to rebrand Cote Post
By Adnews Staff
Montreal-based sound recording studio Lamajeure is rebranding its Côté Post subsidiary to bring it under the umbrella brand of its parent. The name change will take place on March 31. Côté Post specializes in television commercial distribution. The company was acquired by Lamajeure in 2010.
"The Côté Post rebrand has been a strategic decision," said Etienne Boivin, general manager of Lamajeure. "Closed captioning and distribution remain key pillars of our company. We believe that now is the time to unite Côté Post under our banner. This will allow our clients to fully understand and recognize Lamajeure's diverse service offering in providing a reliable and integrated solution."
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