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Nature's Path hires Bensimon Byrne

By Adnews Staff

Breakfast and snack food company Nature's Path, based in Vancouver, has retained Bensimon Byrne of Toronto as its advertising agency. The assignment includes advertising for the company's organic cereal and granola products in North America. Bensimon Byrne won the account in a review involving an unspecified number of agencies in Canada and the United States.

"Bensimon Byrne's experience in packaged goods, grocery retail and the US market all proved important to our final decision," said Darren Mahaffy, marketing vice-president at Nature's Path. "But equally important to their capabilities is their alignment to the ideals of our very unique company."

March 21, 2014

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