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Group Viva develops branded retail installation for Coors Light
By Adnews Staff
Group Viva of Boisbriand, QC has developed a new digital merchandising system for Molson Coors. The system consists of a Coors Light-branded refrigerator with a transparent LCD screen. The system is intended to dispense cold beer along with digital media exposure. The refrigerators will be installed in 40 Couche-Tard convenience stores and 10 bars and nightclubs in the Montreal area. The installations make use of the Coors Light tagline, "Who wants a cold one?" According to the brewer, this is the first program of its kind in North America.
"As specialists in digital innovations, our objective is to combine the latest advances in technology and digital content and make them accessible to retail chains and major brands," said Pierre Gendron, CEO of Groupe Viva. "We are very proud to partner with Coors Light, the bestselling brand of beer in Quebec and Canada."