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Vogue International hires NKPR
By Adnews Staff
Vogue International of Tampa Bay, FL has retained NKPR of Toronto to manage Canadian public relations for its Organix line of haircare and body products. The assignment also includes media relations for the brand's range of shampoos, conditioners, serums, sprays, hair masks, body washes and lotions. NKPR will work to raise awareness of the brand and the advantages of its individual products.
"NKPR has an authentic love and passion for the product which makes them the perfect partner to create a strong brand presence in Canada," said Organix marketing and product development manager Jaime Kontz. "They have demonstrated a clear understanding of our core objectives and have developed a strategic, creative program that will connect OGX with the Canadian consumer."