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Liu Jo hires NKPR
By Adnews Staff
Italian fashion brand Liu Jo has retained NKPR of Toronto as its Canadian public relations agency. NKPR will develop a national communications strategy for the brand to support its expansion into Canada this fall. This will also be the North American debut of the brand. NKPR will work in association with Zarby International of Montreal, the Canadian importer of Liu Jo products. The assignment includes public relations, media relations, social media strategy, special events and influencer relations. The first phase of the launch campaign will be a national social media effort in the spring.
"Liu Jo is an all-encompassing lifestyle brand that will elevate the contemporary fashion category in Canada with its refined Italian style and premium designs," said NKPR president Natasha Koifman. "Our customized, tactical approach and unique experience building luxury fashion brands in Canada makes our agency a fit partner to support Liu Jo's expansion, from generating brand awareness to providing counsel on strategic retail alignments."