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Sport Chek signs Stamkos
By Adnews Staff
Toronto-based sports retailer Sport Chek has signed a multi-year endorsement agreement with professional hockey player Steven Stamkos. Stamkos will participate in the company's branding and advertising campaigns. The agreement also includes behind-the-scenes digital content relating to Stamkos' experiences in the NHL, as well as personal appearances at Sport Chek stores and events.
While the agreement will initially focus on Sport Chek, Stamkos will also participate in promotion for other properties owned by parent company Canadian Tire, including Sports Experts, National Sports and Pro Hockey Life. Stamkos will also participate in the Canadian Tire Jumpstart program.
"There are very few athletes that match the dedication, passion and commitment of Steven and we are grateful to be working with him," said Michael Medline, president of Canadian Tire. "Steven Stamkos is young, digitally savvy and one of the best hockey players in the world. Everything we do with Steven is going to have digital content at the heart of it, and Steven has offered us incredible access to exclusive content for our customers."