Stolichnaya conducts online video campaign
Toronto-based Jacknife has begun an online promotion for Stolichnaya Vodka called "Origin Stories." The promotion takes the form of four online videos from various filmmakers posted on the brand's Orgnl.tv website. The first video was directed by Sean Wainsteim of OPC FS. Called "French Exit," the two-minute video depicts the origin of the practice of leaving a party without saying goodbye.