Subaru breaks new Impreza campaign
Subaru Canada has begun a new national advertising campaign in support of its 2014 Impreza. The campaign, developed by DDB Canada of Toronto, focuses on the fun driving experience offered by the vehicle. The initiative consists of television, cinema, print and digital advertising. The television commercial, called "Dueling Imprezas," depicts two drivers competing in a desert, one in the four-door version of the car and the other in the five-door version. The campaign will run into the fall.