Warning: getimagesize(http://www.adnews.com/images/31900.jpg) [function.getimagesize]: failed to open stream: HTTP request failed! HTTP/1.1 404 Not Found in /home/nas1r1/83/28/8202883/web/view.php on line 159
Warning: getimagesize(http://www.adnews.com/images/m31900.jpg) [function.getimagesize]: failed to open stream: HTTP request failed! HTTP/1.1 404 Not Found in /home/nas1r1/83/28/8202883/web/view.php on line 162
Microsoft Canada promotes Surface 2 with surprise show
By Adnews Staff
Microsoft Canada has begun a campaign promoting the launch of its new Surface 2 tablet in Canada. The promotion began yesterday with a surprise performance by dance musician Deadmau5 at a launch event in Toronto. Consumers could get access to the show by encountering promotional workers around the city demonstrating the device, or by a ticket giveaway conducted through Facebook and Twitter.
"This is a big moment for Microsoft as the new Surface is launched into the Canadian marketplace," said Henrik Gütle, director of the Windows and Surface business group at Microsoft Canada. "We wanted to ignite excitement around this new device, and show gratitude to our supporters. There is an unfilled need in the market for a great device that keeps pace with life wherever it takes you, at work and at play. The tablet that fills this need is the new Surface. We believe it is the most complete device on the planet."