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Heart and Stroke Foundation resumes CPR Makes you Undead campaign

The Toronto-based Heart and Stroke Foundation has begun a second annual "CPR Makes you Undead" campaign. The national initiative seeks to raise awareness of the importance of learning cardiopulmonary resuscitation through a series of Halloween-themed events.

In Ontario, the campaign will begin during the Toronto Zombie Walk & Halloween Parade on Oct. 26, where the foundation will conduct CPR demonstrations. The organization will also participate in the London Zombie Walk and the Elgin Walk for the Undead on Oct. 19. In Nova Scotia, the foundation will participate in Mount Saint Vincent University's Haunted House on Oct. 26. Free CPR training will also be held on the campus on Nov. 6. In Quebec, the group will offer CPR training on Oct. 19 before the start of the Montreal Zombie Walk. In Newfoundland and Labrador, the foundation will train students at Queen Elizabeth High School in CPR on Halloween. In Alberta, the group participated in the Edmonton Zombie Walk on Oct 4. In New Brunswick, it conducted training at the Saint John Zombie Walk. CPR training in local high schools will will run through November. In Saskatchewan, the foundation attended the Saskatoon Zombie Walk.

"Tongue-in-cheek Halloween and Zombie-themed events targeting young people across Canada will once again reinforce the message that CPR makes you undead," said Mark Holland, the foundation's children and youth director. "When a person experiences cardiac arrest and their heart stops beating, they are technically dead until they're revived. Quick action is critical. That is why it is crucial to learn hands-only CPR and why we are encouraging everyone to take advantage of CPR training opportunities this November to learn this life-saving skill."

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