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Casella Wines hires Grey Canada
By Adnews Staff
Australian winery Casella Wines has retained Grey Canada of Toronto as its new lead Canadian agency. The agency will work to promote Casella's Yellow Tail brand. Grey will begin by working on creative for the brand's fall and holiday season campaigns. "Grey were selected based on the quality of their strategic and creative capabilities and we are looking forward to working with the team to evolve the 'Colour In Your Life' brand platform through an integrated campaign, that we believe will deliver increased awareness and brand affinity amongst Canadian consumers," said Sally Baker, market manager for North America and Europe at Casella Wines.
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