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Montreal Canadiens hires Twist Image
By Adnews Staff
National Hockey League team the Montreal Canadiens has retained Twist Image of Montreal as its mobile marketing agency. Twist Image won the account in a competitive review. The assignment includes the development of a new mobile application for the team, as well as general mobile strategy and marketing. "We picked Twist Image as our mobile marketing developer because they demonstrated the innovative thinking that we value in our partners," said Kevin Gilmore, chief operating officer for the Montreal Canadiens. "Today mostly everything can be experienced in the palm of a consumer's hand and it is imperative that we effectively connect with our fans in meaningful and engaging ways. We know Twist Image understands how to take our game, our team and our players and create a unique, enriched and compelling fan experience."