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The Jones Group sends more work to NKPR
By Adnews Staff
Apparel company The Jones Group has hired NKPR of Toronto to handle Canadian public relations for its Anne Klein and Rachel Roy fashion brands. The assignment also includes national media relations. NKPR already conducts communications for two of the company's brands, including Jones New York. "We have a proven track-record of success with high-end fashion brands and have developed a great relationship with The Jones Group over the past couple of years, so we're very excited to be expanding our scope of work with the company," said agency president Natasha Koifman. "We won the business because of our ability to understand our clients' goals and to elevate the brands we work with. Anne Klein has a legacy of sophisticated separates that are both effortless and empowering, so it was important for us to develop a digital retrospective that could represent the brand's hallmark successes in a modern and accessible way."