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Biosign Technologies breaks first television campaign
By Adnews Staff
Biosign Technologies, a Toronto-based company specializing in health care software, will break a new television advertising campaign today for its Pulsewave Health Monitor product line. The campaign will run in St John, Fredericton and Moncton, NB as well as in Toronto on the Rogers television listings channel. The 30-second commercial focuses on the features of the product, principally the Pulsewave's status as "the only approved, over-the-counter system that allows the user to see their heart beat in real time on the computer screen." The creative also directs viewers to the company's website for further information. This is the first phase of an extended television marketing effort that will later expand into the United States. "The launch of our first television advertising campaign is extremely important," said Biosign CEO Robert Kaul. "For the first time, Biosign has taken steps to communicate the benefits of our easy-to-use technology directly to consumers. Direct-to-consumer sales offers higher margins and the ability to control the consumer experience, which means we can deliver superior customer service. Along with our previously announced professional software integration projects, our direct-to-consumer program completes the Biosign go-to-market strategy."