TC Media readies media incubator
By Adnews Staff
TC Media of Montreal is preparing to launch a new unit called the TC Media Incubator that will focus on the development of new digital products. It will officially go into operation in November. The unit will be directed by Bruno Leclaire, who has been appointed chief digital officer of TC Media. He will also continue to oversee TC Media's overall digital strategy. "At TC Media, our ambition is to offer our advertising clients and our consumers top quality, innovative, highly efficient products and services," said Ted Markle, president of TC Media. "The creation of the TC Media Incubator supports this ambition, in line with our sector's strategic priorities."
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