Public relations agency FleishmanHillard has undertaken a rebranding initiative intended to reposition the firm as an integrated communications company. The new branding is designed to reflect the agency's public relations, public affairs, digital and social media services. This branding includes a new logo and a new corporate tagline: "The Power of True." The firm has also redesigned its website at <http://www.fleishmanhillard.com>. FleishmanHillard is promoting its new brand with a multimedia campaign including trade advertising and ads in mainstream broadcast and digital business properties. The company has also launched a new digital magazine called FleishmanHillard True. The quarterly publication will feature analysis of the marketing, communications and media sectors from business, academic and consulting experts. It is located at <http://true.fleishmanhillard.com>. "Many years ago we recognized the changing communications environment and increasingly heard client demands for integrated solutions," said Dave Senay, president and CEO of FleishmanHillard. "Mostly under the radar, we reimagined and reinvented our business. We invested in nontraditional talent and new capabilities. True speaks to our unique ability to help clients navigate a world demanding unprecedented authenticity and transparency. True also reflects our firm's moral compass and commitment to the highest values. It defines who we are as a company and the direction we are moving ahead." FleishmanHillard is part of Diversified Agency Services, which is a division of Omnicom Group.