Sponsorship roundup
By Adnews Staff
Beer brand Bud Light has signed-on as the presenting sponsor of a dance event called Sensation. The event, organized by Amsterdam-based ID&T, will take place in Toronto on June 1 with an expected attendance of 30,000. This will be the first time ID&T has conducted such an event in Canada. "Bud Light presents Sensation will give Canadians the chance to light it up in a way that they've never done before," said Todd Allen, brand director for Bud Light. "The Canadian clubhouse music scene has been building momentum for some time. Bud Light saw an opportunity to bring an event of this caliber to Canada. We want to inspire Canadians to share in something they will never forget." Bud Light is sold in Canada by Labatt Breweries.
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