AOL rebrands Advertising.com Group as AOL Networks
By Adnews Staff
AOL has rebranded its Advertising.com Group as AOL Networks. The new branding is intended to align the division with its parent brand and to represent the company's various advertising products. AOL Networks sub-brands will continue to operate under their existing names. These include banner ad network Advertising.com, video advertising service The AOL On Network, ad management service Adtech and content-based ad service Pictela. "AOL Networks will continue to offer global advertising solutions that help increase yield through a rich and broad set of platforms, formats, and technologies," said Ned Brody, CEO of AOL Networks. "We have heard from many clients that there is an increasing number of systems and partners they need to do business with to accomplish their online marketing objectives. The group's mission has always been to simplify digital advertising at scale."