Admeta expands into Canada
By Adnews Staff
Swedish advertising technology company Admeta has expanded into Canada by opening a new office in Ottawa. The company opened its first North American office in New York last month. Admeta specializes in private ad exchange systems for online publishers. These systems include features such as real-time auctions, campaign optimization and reporting. "Admeta's main focus is to improve our customers' online marketing business," said Admeta chief executive officer Ola Tiverman. "This translates into constantly increased optimization power in our products which in turn has a direct impact on the customers' ROI. We look forward to contributing to our Canadian clients' profit margin with the implementation of Admeta's tailor-made solutions."