Procter and Gamble promotes Tide at fitness centres
By Adnews Staff
Procter and Gamble has begun an out-of-home campaign in support of its Tide Plus Febreze Sport laundry product. The national campaign, developed by Zoom Media, will run in participating fitness centres. Customers finishing a workout will be invited to have their exercise clothes cleaned using the liquid. Those who do so will also receive coupons and a bottle of the product. The initiative also makes use of on-premises advertising in the form of posters and decals. "We take pride in listening to the needs of our partners and engaging consumers in non-traditional settings," said Chris Corvetti, director of sales and media integration at Zoom Media. "We're creating memorable experiences. This approach for Tide is totally unique."