Manulife Financial promotes insurance products
By Adnews Staff
Insurance company Manulife Financial has begun two television campaigns for its Flexcare Health and Dental insurance and its CoverMe Guaranteed Issue life insurance product. The campaigns were developed by Northern Lights Direct of Toronto. "DRTV is a vital channel for us, and Northern Lights Direct consistently delivers effective DRTV campaigns that drive qualified leads and are invaluable in helping build our brand," said Bob Doyle, strategic marketing director for affinity markets at Manulife Financial.
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