Zoom Media renews agreement with Pegasus Group
By Adnews Staff
Montreal-based out-of-home company Zoom Media has renewed its advertising agreement with Toronto-based restaurant company Pegasus Group. Through the new agreement, Zoom will continue to operate approximately 100 advertising displays in the company's Fox & Fiddle, O'Grady's and Philthy McNasty's locations in southwestern Ontario, Manitoba and British Columbia. Zoom has operated this inventory for the past 11 years. "With members like Pegasus, we reaffirm our leadership in the industry," said Éric Fortin, vice-president of operations and development at Zoom Media. "These respected establishments fit right into our resto-bar network, which consists of 1,600 venues with over 9,300 boards delivering 14 million weekly impressions."