Grenfell Campus breaks new brand campaign
The Grenfell Campus of Memorial University in Corner Brook, NL has begun a campaign to introduce its new branding. The campaign and the brand, which use the tagline "Find your corner," were developed by Manifest Communications of Toronto. The branding elements also include a new logo. The campaign makes use of cinema, video, online, transit and shopping mall poster advertising, as well as a new website. The creative depicts students and faculty from the school along with copy such as "Challenger," "Shaker" and "Muser." "Grenfell is a place of energetic people who are looking to find their corner, their unique thing," said Jim Diorio, chief idea officer at Manifest. "So we threw ourselves into that vibe. We created a unique font, shot much of the cinema spot ourselves, even wrote and performed the spot's music. We were inspired by the doers and creators there, and hope it's reflected in the brand."