Comwave begins television campaign
Toronto-based voice-over-IP provider Comwave has begun a television campaign promoting its home telephone service. The national campaign, developed by Northern Lights Direct of Toronto, is intended to increase sales and raise awareness of the company's brand. "Canadians should be informed that there is a low-cost alternative to the plans provided by traditional telecommunications companies," said Abe Benitah, vice-president of Comwave. "This DRTV commercial will convey that message."