QUAKER OATS PROMOTES GATORADE USING CD
By Adnews Staff
Quaker Oats of Canada began promoting Gatorade in Canada in mid-August using a CD-ROM being handed out through its Gatorade Thirst Patrol. The patrol drives around to different community events in major markets to hand out samples of Gatorade. There are six sections in the CD. Cyber Gallery features animation and graphics. Exscream is a snowboarding, skateboard and mountain biking gallery. The Fashion section features the latest fashions, while Yin & Yang presents the Chinese Zodiac. CD Player has music clips of indie bands including Paper Angee, Etereal Nature and Scratching Post. The Gatorade section features a science lab, information about Gatorade and sports trivia. The CD was created by Second Dimension International Ltd. of Toronto.