Lowe's Canada introduces augmented reality advertising
Home improvement retail chain Lowe's Canada has begun a new augmented reality advertising initiative in association with LG Appliances and mobile application company Red Piston of Windsor, ON. Consumers can now use a smartphone or tablet to access a three-dimensional virtual tour of certain products that appear in the retailer's flyer. The pilot project includes three LG appliances. Consumers can use the smartphone application to zoom in on specific areas of the product, or test features such as the doors and drawers. "Technology is changing how people shop and the ways in which we interact with our customers," said Alan Huggins, president of Lowe's Canada. "Lowe's is always looking for innovative ways to inspire customers. This new virtual experience allows products on paper to be viewed as though they are within a showroom at home and helps to demonstrate how an appliance would look in the customer's own kitchen or laundry room."