A new advertising agency called Giants & Gentlemen has opened in Toronto. The firm was founded by Natalie Armata and Alanna Nathanson, formerly of Taxi 2, and managing director Gino Cantalini, formerly of Publicis Canada. According to the company, the firm will work to make brands into giants, while acting like gentlemen. "We want to deliver the highest of standards to our clients and help them discover new and unique opportunities and touch-points to reach their customers," said creative director Armata. "Our strength lies in the ability to be nimble, flexible, creative and strategic through every step of that process." The agency's first clients include real estate development company Beaverbrook and not-for-profit foundation Canopy.