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SOURCE FOR SPORTS LAUNCHES NEW TV CAMPAIGN

By Adnews Staff

Source For Sports, a group of independent sporting goods stores launched a national television campaign this week. Using the theme "For The Love Of The Game," the 30-second spot will focus primarily on hockey. Source For Sports is the store banner name for Sports Distributors of Canada, a co-op buying group consisting of almost 200 independent sports stores across Canada. The ad was developed by Bowen and Binstock Advertising Ltd. of Toronto and produced by Magic Inc., also of Toronto.

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