NEW BREW FROM LABATT
By Adnews Staff
Toronto-based Labatt Breweries of Canada added to its Wildcat family of beers this week. The brewer introduced Labatt Wildcat Mountain Ale to the Ontario market, making it the fifth label in the line. Radio and TV advertising began this week, created by Toronto-based Ammirati & Puris. Wildcat beer is sold below regular beer prices. It was first launched in 1993 with Labatt Wildcat and Labatt Wildcat Strong. Both brands are available in B.C., Alberta, Saskatchewan, Ontario and Quebec. Labatt Wildcat Dry was introduced in Quebec in 1993 and launched in Alberta this past spring. Labatt Wildcat Light hit the Quebec market in 1994.
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