Rogers Sportsnet has signed a three-year sponsorship agreement with charitable organization KidSport Canada. During this time, Sportsnet will participate in KidSport's national fundraising and sport activities through public service announcements and event sponsorship. "The team at Rogers Sportsnet has been amazing in building a meaningful partnership with KidSport that is a true win-win," said Dawn MacDonald, national board member of KidSport Canada. "Our ability to create awareness through a public service campaign will be invaluable in assisting us to reach out to the families who need us most." KidSport works to provide children the opportunity to experience organized sports.