Birks signs endorsement agreement with Jessica Mulroney
Toronto-based jewellery retailer Birks & Mayors has signed an endorsement agreement with media personality Jessica Mulroney. As the company's "jewellery style expert," she will act as a spokesperson and "fashion reference" for Birks, providing consumer advice on selecting jewellery and building a jewellery collection. Birks stores will also carry a collection of ten products identified as Mulroney's favourites. "We wanted to work with Jessica Mulroney because she is an inspiration to Canadian women when it comes to style and elegance," said Thomas Andruskevich, president and CEO of Birks & Mayors. "Women increasingly look at their jewellery with a fashion perspective, and Jessica is just the right person to provide expert advice on choosing the right pieces of fine jewellery to achieve impeccable looks. By working with our new style expert we are able to offer our clients an even more complete experience when it comes to shopping for jewellery."