Canadian Tourism Commission introduces Signature Experiences Collection
By Adnews Staff
The Canadian Tourism Commission has begun a new marketing initiative called the "Signature Experiences Collection," aimed primarily at high-spending international travelers seeking unique and exotic experiences. The collection consists of 48 Canadian tourism enterprises nationally that deliver "authentic experiences" according to the commission. The commission will feature these destinations in marketing campaigns in 11 countries, beginning with the UK, France, Germany and Australia. In addition, the travel industry will be encouraged to include them in their promotional materials and itineraries. "Our goal is to incorporate the tourism experiences offered by collection members in the creative materials we develop for all our markets using social, print, online and broadcast media," said Michele McKenzie, president and CEO of the commission. "We've set a target of 100 members by the end of 2011, and we'll continue to add outstanding experiences to keep the collection fresh and intriguing for international visitors."