The Printing House conducts Toronto campaign
By Adnews Staff
Toronto-based The Printing House has begun a marketing campaign in Toronto featuring a spokescharacter called The Printz. The campaign includes movie-style posters, print ads and television and radio commercials promoting a visit by The Printz to Toronto on July 19. The initiative also includes an online contest, the grand prize winner of which will receive a trip for two to Iceland. "The Printz is really looking forward to his time in Toronto," said Marc Petitpas, vice-president of The Printing House. "He loves the culture and is anxious to meet new people in the city. The Printz will be in the downtown core going about his daily routine and we encourage Torontonians to spot him, meet him, and share their photos and experience."