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Viceroy Homes hires The Hive

Pre-fabricated house company Viceroy Homes has retained Toronto-based The Hive as its communications agency of record. The firm will develop a brand repositioning program to go into effect later this year. The assignment also includes sales promotion activities and digital marketing initiatives. "Viceroy Homes is a name that has been around for more than half a century," said Viceroy president Dan Fox. "Throughout that time, we've built a reputation for providing our customers with tremendous value, outstanding quality of materials and workmanship and unsurpassed customer service. As successful as we've been over the years, we know we need to refine and refresh our brand positioning in order to stay relevant to a new generation of home buyers, both here in North America and abroad."

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