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SickKids Foundation resumes Where Courage Lives campaign

By Adnews Staff

The Toronto-based SickKids Foundation has relaunched a long-form direct response television campaign called "Where Courage Lives." The campaign, developed by Northern Lights Direct, is intended to encourage donations to the foundation. The creative focuses on a young brain cancer patient and her family. "We know how powerful DRTV is for inspiring and motivating people to support SickKids," said Noelle de la Mothe, director of direct marketing at the foundation. "The monthly donations we receive via DRTV are vitally important to SickKids."

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