RADIO MARKETING BUREAU INTRODUCES PROGRAM
By Adnews Staff
The Radio Marketing Bureau of Toronto will launch a new four-point marketing program next month to gain more advertisers for its member stations. Called the Radio Renaissance campaign, the program provides research data demonstrating radio's effectiveness as an advertising medium and uses PR to profile successful clients and their campaigns. In addition, the bureau has developed tools, such as a CD, that showcase radio creative and illustrate the essential elements of a successful radio campaign. The bureau creates opportunities for radio executives to meet with advertising decision makers. The Radio Marketing Bureau sells advertising for its member stations in Canada.
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