Women's College Hospital Foundation retains Cundari
By Adnews Staff
Cundari of Toronto has been appointed agency of record for the Women's College Hospital Foundation. The agency will develop a marketing and public relations campaign for the public launch of the foundation's effort to raise $70 million to fund the reconstruction of the hospital. The fundraising campaign will begin in the spring of 2011. "We were looking for an innovative company to bring fresh insight to this undertaking that will see great changes to women's health care for years to come," said Joanne Cole, president and CEO of the foundation. "Cundari articulated itself across all disciplines and clearly distinguished itself as the agency we want to work with."
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