Mars Canada begins Find Red promotion for M&Ms
By Adnews Staff
Candy company Mars Canada has begun an online promotion for its M&M's brand called "Find Red." The initiative takes the form of a search for the red M&M spokescharacter hidden in three Toronto locations depicted at <http://www.findred.ca> through a version of Google Maps Street View. Clues to the puzzle will be released through several social networking sites, including Facebook, Twitter, Foursquare and Stickybits. Participants will be entered into a draw for a red Smart Fortwo car. The contest will run until Dec. 4. "The M&M's brand has always been about unlocking the fun in any situation, personified by our colourful spokescandies," said Meghan Jackson, M&M's brand director at Mars Canada. "The Find Red program is a unique scavenger hunt as irresistible as the candies themselves and gives Canadians a new way to interact with the brand through social media platforms and the Google Maps Street View API, one of the coolest ways to navigate the world."