CIBC continues national campaign
By Adnews Staff
Toronto-based CIBC began the third phase of its ongoing national television brand advertising campaign yesterday. The campaign seeks to demonstrate the ways in which CIBC has helped clients reach their business and personal goals for 140 years. The new commercial features CIBC president and CEO Gerry McCaughey. "We have had overwhelmingly positive response from the first two phases of our brand campaign that we launched this past year," said Stephen Forbes, executive vice-president of marketing, communications and public affairs at CIBC. "We believe the new campaign will further build off this success and continue to resonate highly with Canadians. Nothing demonstrates our commitment to our clients more than having our brand promise come directly from our CEO."