Yellow Pages Group breaks business-to-business campaign
By Adnews Staff
Yellow Pages Group has begun a multimedia advertising campaign aimed at Canadian businesses. The campaign, which uses the tagline "Allow us to (re) introduce ourselves," is intended to inform businesses that the digital version of the publication can help them be found online. The campaign broke on Oct. 18 to coincide with Small Business Week and will run nationally until Nov. 28. It includes newspaper ads, 30-second radio commercials and a presence at various small businesses conferences. "We want to send the message, loud and clear, that we are now digital," said Stéphane Marceau, the company's chief marketing officer. "We have digital solutions and we have media advisors who can help businesses make the shift to digital so they get found where customers are looking for them. YPG's online product portfolio can help businesses grow by attracting new customers."