Sympatico.ca conducts campaign
By Adnews Staff
Sympatico.ca is conducting its first integrated consumer campaign to promote seven of its web channels and banners. The 16-week campaign consists of online advertising, along with subway posters, billboards, magazine ads and street-level promotions. "We want to increase public awareness of Sympatico.ca's top channels," said Patrick Larouche, director of marketing and communications at Sympatico.ca. "This campaign was developed to further enhance the unique value proposition of our leading brands online and drive their awareness, reputation and engagement among Internet users." The campaign was developed by Rethink.
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