Johnson & Johnson begins A Date with Stayfree campaign
By Adnews Staff
Johnson & Johnson has begun an online campaign for its Stayfree line of feminine hygiene products. This is the first Canadian marketing effort for the brand in four years. The campaign, called "A Date with Stayfree," consists of three online videos featuring too-good-to-be-true spokescharacters called Brad, Ryan and Trevor. Each video, filmed in the first person, takes the form of a date with one of these characters. Each date ends with a demonstration of the properties of Stayfree products. The videos have been posted to various social media websites. Each one links to a website at which consumers can download a coupon for the product. The campaign, which will run into the fall, was developed by BBDO Toronto. Media buying was handled by J3.