KB Media expands inventory
By Adnews Staff
Toronto-based out-of-home media company KB Media has expanded its inventory by 500 display units. The company's displays consist of mirrors in the restrooms of participating venues that also display advertising. The new additions bring the company's total inventory to approximately 1,000 displays nationally. "Both venue and advertising response to the products has been tremendous to date, and with our digital network launching ahead of schedule, we anticipate even higher levels of excitement for this new medium," said company president David Brisson.
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