Shops at Don Mills appoints Smitten agency of record
Toronto shopping centre Shops at Don Mills has hired Smitten, also based in Toronto, as its public relations agency of record. Smitten won the account in a competitive bidding process involving an unknown number of firms. "We were impressed with Smitten's integrated approach and proven track record of creative excellence," said Alan Gomez, marketing director for the company. "They thoroughly understand our brand and the unique offerings of our centre." Shops at Don Mills is owned by Cadillac Fairview.