Labatt launches Bud Phone service with Fibernetics
By Adnews Staff
Labatt Breweries has begun a joint promotion in support of its Budweiser brand with Fibernetics of Cambridge, ON. The technology company operates an Internet telephone service called Freephoneline.ca. The promotion, aimed primarily at young Canadians, takes the form of a branded version of this service called Bud Phone. Users who download the necessary software will receive a local phone number that can be used to make and receive free local and long-distance calls to various Canadian cities. "We're thrilled to partner with the Budweiser team and the creative team at Grip Limited to bring Bud Phone to Canadians," said Fibernetics CEO Jody Schnarr. "This campaign is aimed at young Canadians, the decision-makers of tomorrow, who care about mobility, affordability and free communication access." The promotion is being launched via the Budweiser Facebook page and other social media channels.