CHF hires The Digital Channel
By Adnews Staff
Ottawa-based non-profit organization CHF, formerly known as the Canadian Hunger Foundation, has retained The Digital Channel of Marham, ON as its digital agency of record for online fundraising. The organization works to enable rural communities in developing countries to attain sustainable livelihoods. The Digital Channel will develop online fundraising initiatives for the organization intended to increase its reach, awareness and revenues. "As marketers, the opportunity to apply our skills and experience to such a noble and worthwhile cause is a tremendous responsibility and challenge," said agency president Rob Hindley. "It allows us to make a difference in peoples' lives."
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