Gillette conducts tour for Fusion ProGlide
By Adnews Staff
Gillette is conducting a touring promotion for an upcoming product called the Fusion ProGlide, a men's razor. The tour will conduct a street event in Toronto tomorrow at Yonge & Dundas Square. Pedestrians will be invited to test the razor and provide feedback. The opinions of the participants will be recorded and posted online at <http://www.proglidechallenge.com>. This is one of five events that will take place in North American cities during the promotion. Public relations for the event are being conducted by Porter Novelli.
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