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SUN-RYPE LAUNCHES COFFEE SNACK BARS

Sun-Rype Products of Kelowna, B.C. will introduce coffee bars to Western Canada by the end of August. The treat combines the taste of real coffee with gourmet nuts, such as hazelnuts, almonds and pecans, in a snack bar with a chocolate base. There are three flavors available: Cappuccino, French Vanilla and Hazelnut. The bars are being promoted using print, in-store demonstrations, couponing, cross merchandising and sampling done by Palmer Jarvis Advertising of Vancouver. Sun-Rype also markets fruit juices and granola bars.

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